
A Marketing Consultant is a professional who offers businesses OUTSIDE OBJECTIVITY... EXPERIENCE... TALENT.. and INTUITION. Here is what these qualities mean to you and your business.
Objectivity No matter
how hard we all try we cannot be objective with ourselves. Outside objectivity
is the most important contribution a marketing consultant can offer.
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Experience.. is not only learning from
personal successes and failures, but also from others. The wisdom of experience
reduces risks and increases the prospects of success.
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Creative Talent
As 'beauty is in the eye of the beholder', we must not loose sight that the
beholder is not the designer, or the boss, but the customer in the market!
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Marketing Intuition When a combination
of talent and experience is applied in an insightful manner to predict and
guide a marketing effort, it is called "Marketing Intuition".
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