markanalys

Tom Smisek Advertising/Marketing Consultants (TSC) offers a Marketing Analysis Consultation. This comprehensive session consists of a two-hour conference covering a review of your current marketing methods, along with concepts and recommendations for improving your advertising and marketing. Consultations are conducted at the client's location. The fee for this consultation is $300.00, payable upon completion of the session.

A Marketing Consultation is especially appropriate for start-up businesses, marketers doing their own advertising, and established firms who want to bolster their marketing program. The session accords the marketer an opportunity to discuss their ideas with a seasoned marketing professional and receive objective evaluation and direction. The session is conducted in two parts, analysis and recommendations.

Analysis: Tom Smisek CPC, has developed a comprehensive questionnaire used to interview the client and establish a business and market profile. In the analysis, an objective critique of your business structure, marketing efforts, and advertising response is appraised and discussed. Marketing factors and opportunities are also examined. Tom Smisek will inquire about your goals, objectives, capabilities, budget and ideas.

Recommendations: Objective recommendations offered by Tom Smisek, CPC are based on sound marketing principles and over 45 years of marketing experience. The second portion of the consultation addresses specific marketing problems unique to the marketer. Tom Smisek will offer concepts, ideas and suggestions to improve the client's marketing, sales and advertising campaign. TSC will present creative alternatives and proven promotional methods designed to increase efficiency and cost effectiveness.

As important as recommendations, Tom Smisek will also advise on risky or flawed schemes that are costly or ineffectual. By the conclusion of the consultation session, the client's notes will have outlined a mini-marketing plan. The marketer may implement many of the ideas immediately and directly. In event that a project is recommended that will require professional expertise, a separate presentation will be made as a follow-up.

As the client, you will make the ultimate decisions on what, when and how you will implement this advice. Continuing services are offered by Tom Smisek Advertising/Marketing Consultants on a consultation basis, by project or contract.

To get to most out of your marketing consultation, the client is requested to have the following available:

1) Company product/services, sales information
- A. Product list, list of services, price lists
--B. Distribution methods
--C. Sales support materials, sales letters
--D. Current marketing budget
2) Examples of ALL advertising materials
--A. Ads
--B. Brochures, catalogs, mailers.
--C. Packaging
--D. Press Releases, editorial, news stories --
--E. Media schedule
3) Competitive marketing and advertising materials.
4) Outline of objectives, projections and your ideas.