We
understand that all businesses must utilize their resources to their best advantage
in order to produce maximum sales response at the most efficient cost. Most
growing companies are not in a financial position to justify a full-time marketing
department, or have the budget to retain a prominent advertising agency. We
offer a range of diversified services to meet restrictive budgetary demands.
We offer...
Contract services. We will work as an
extension of the company management team, and when applicable, with client's
ad agency. Our contract allocates a block of hours each month. This allocation
is based on a projected level of activity determined by the objectives and client's
budget. A monthly fee is established in accordance with this time allocation.
Our contract ensures the client a level of priority and exclusivity not accorded
by a project-by-project basis.
Projects are the individual elements
of a campaign. A budget for each project is established according to the objectives
and parameters of the project. Client approval and a deposit prior to commencement
initiate projects.
Consultation is available on an hourly
basis for program development, new product introductions, ad agency search and
ad agency (performance audit) evaluation. Consultation sessions* are preferable
at client location but may be held at our offices in Newport Beach. (*2 hour
minimum)
Marketing Analysis Consultation A comprehensive analysis of
the marketing, advertising and sales promotional efforts of an existing business.
This consultation critiques past and current involvement, and along evaluation
of current promotional materials and methods. This session presents marketing
options, recommendations and direction for advertising. The 2-hour session is
conducted at the client premises.
MORE INFORMATION....
New Business Start-Up Consultation A
special session developed specifically for new businesses. Designed to reduce
the risk of costly mistakes and increase success. It consists of an analysis
of the marketability of the new business concept along with expert advice and
recommendations on how to proceed. MORE
INFORMATION....
In-House Ad Agency Management is a concept
exclusive to TSC, which enables marketers to operate an efficient internal advertising
department. We can work with your staff to develop and implement quality advertising
campaigns. We can "build" an in-house ad department to meet your needs.
We determine the advertising requirements of the business and structure a "turn-key"
in-house ad department. TSC also provides on-going management, creative and
support services on a contract basis.
Our Fees are competitive.
As a Certified Professional Consultant by the Academy of Professional Consultants
& Adviser, Tom Smisek adheres to ethical association fee structure practices.
Fees for graphics and production are based on rates established by Graphic Artists
Guild, and Society of Illustrative Photographers for competitive services. Contract
fees are paid upon initiation. Consultation fees upon close of each session
and Project fees require a 50% deposit with balance due upon completion. Contract
fees range from $140 per hour to $160 per hour, paid upon initiation. Consultation
fees are $170 per hour. We do not carry receivables or work on speculation.
